Booth number: 11053
At ISC West, Bosch Security and Safety Systems will showcase how intrusion and fire detection, video surveillance and analytics, access control, and communications technology work together to deliver increased security, more efficient monitoring and control, automated audio announcements, and valuable data that extends beyond security to deliver clear business advantages.
Bosch’s solutions solve challenges in retail, critical infrastructure, transportation, smart city, and many other markets
Visitors will be able to grab a free snack in the Bosch Marketplace and experience solutions to reduce theft, improve parking management, enhance warehouse and dock security, detect outdoor risks, and more. Bosch’s solutions solve challenges in retail, critical infrastructure, transportation, smart city, and many other markets. For more about their presence at ISC West, we contacted Chelsea Render, Director of Marketing, North America for Bosch Security and Safety Systems.
Q: What was the first year your company exhibited at ISC West? Please share your remembrances of that experience.
Our history at ISC West goes back more than 30 years, when we exhibited under the RCA and Detection Systems brands, prior to the Bosch acquisition of these companies. Over the years, our booth size has grown, and we've refined and enhanced our presence at the show to make the most impact.
From parking a double expandable tractor trailer on the show floor to building a mini retail store within the booth, we're always improving to give the customer the best experience.
Q: What strategies do you use to get the most out of exhibiting at ISC West?
This year, we'll have a mini retail store, complete with a parking lot and loading dock, to show how integrated solutions improve safety and security
At the Bosch booth, we create immersive experiences. This year, we'll have a mini retail store, complete with a parking lot and loading dock, to show how integrated solutions improve safety and security, reduce shrink, and help retailers improve merchandising and operations.
For example, visitors can simulate a blocked exit door within the store to experience how video analytics can trigger a warning to play over the public address system. In addition, a truck approaching the dock will cause video to display on the operator's monitor, and a dock door left open will trigger an alert to the warehouse manager.
Q: How do you quantify your success at ISC West? What ROI do you receive from the show?
We track the number of leads from the show, but we're primarily interested in the quality of leads. Within a few days after the show, we contact all visitors to the Bosch booth or our events to ensure they received the information they need and to determine if we can assist them further.
We see ROI when customers have an ‘aha’ moment at the booth as they experience our integrated solutions and understand how they can solve pain points within their organisations or for their customers. This helps build awareness on the full breadth of the Bosch portfolio.
Q: What company activities (outside the show floor) does your company organise each year?
Each year, Bosch hosts free educational sessions in a ballroom at the Venetian. Here, we provide attendees with breakfast and an informative discussion on the latest trends and technologies.
We also sponsor the Mission 500 Security 5K Run/2K Walk, supporting children and families in need
This year, we will have a session on rising connectivity and the impact of the IoT on security, privacy, and data, and a session on how integrated solutions work together to improve security and provide more efficient monitoring and control. Attendees interested in these events can email for a registration link. We also sponsor the Mission 500 Security 5K Run/2K Walk, supporting children and families in need.
Q: What sets ISC West apart from other trade shows on the calendar?
As the largest security industry trade show in the U.S., ISC West provides the opportunity to meet with integrators, end users, consultants, and more.
We consistently have heavy traffic at the Bosch booth and are able to speak with many of our customers, meet new prospects, and interact with specifiers and consultants. The high number of attendees, broad audience, and quality interactions sets ISC West apart from other trade shows.
