Irisity AB (publ), an AI video analytics provider, continues its international expansion with the appointment of Marc Sanders as Sales Director for GCC, based in Abu-Dhabi, UAE.

It continues its international expansion, opening a new sales office in the United Arab Emirates. The office, based in Abu-Dhabi, will be headed by Marc Sanders who will be responsible for managing the company’s sales activities in the Gulf Cooperation Council (GCC) countries – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and UAE.

Work experience

Irisity's product suits the needs of customers across the smart city, school security, and elderly care"

We are thrilled with the opening of a dedicated sales office in the UAE and the appointment of a well-recognised and accomplished security professional as Marc Sanders. We believe our vast product offering will suit the needs of customers across multiple verticals including smart city, transportation safety, school security, and elderly care”, comments Marcus Backlund, Irisity CEO.

Sanders brings over a decade of sales and technical experience in security systems, video, and AI applications, previously holding positions of Technical Sales Manager for Briefcam in GCC and Systems Applications Manager of Abu-Dhabi Monitoring and Control Centre.

AI video analytics

I’m very excited to join Irisity and be part of its international expansion initiative. Through my work in the GCC over the past decade, I’ve seen the market for AI video analytics grow and it is starving for mature and comprehensive solutions that Irisity and Agent Vi can now offer”, commented Marc Sanders, Irisity Sales Director GCC.

The UAE sales office will serve customers across the GCC region and will offer comprehensive AI video analytics products from Irisity’s portfolio, including products from recently acquired Agent Vi. The new UAE office is the fifth office within the Irisity Group, in addition to the offices in Sweden, Israel, the USA, and Singapore.

Understand how AI can transform business security strategies with our insights and analysis on AI in security.

In case you missed it

How can physical security systems make schools safer?
How can physical security systems make schools safer?

Students deserve a safe and positive environment where they can learn and thrive. Teachers and administrators should be able to focus on their primary role of educating students be...

DNAKE smart intercom elevates Dickensa 27 security
DNAKE smart intercom elevates Dickensa 27 security

Dickensa 27, a modern residential complex in Warsaw, Poland, sought to enhance its security, communication, and convenience for residents through advanced intercom solutions. ...

Anviz transforms traditional property management into a smart reality, making digitisation more than just talk
Anviz transforms traditional property management into a smart reality, making digitisation more than just talk

The Middle East has recently expanded its real estate market as the region's economy grows and urbanisation accelerates. This trend has led to an increasing demand for smart securi...

Quick poll
How likely is it that companies will invest in cloud-based physical security solutions in the next 5 years?