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Hanwha Vision, the global vision solution provider, has appointed John Lutz Boorman to lead Product and Marketing across Europe from its regional HQ in the UK. 

John has vast knowledge and expertise in the security industry, with more than 30 years of experience working across business development, sales, product, and marketing for distribution and manufacturing companies.

John's new responsibilities

John Lutz Boorman has deep technical knowledge of security and industry best practices, including video surveillance, access control, and intruder systems.

In his new role, John will lead the product, solutions, and marketing roadmap for Europe, ensuring that Hanwha Vision continues to deliver high-quality video surveillance solutions - for which it is known- to customers.

Product and Marketing

John will set the product and marketing direction, heading the team and activities across the region

As Head of Product and Marketing and based in the UK, he will set the product and marketing direction, heading the team and activities across the region.

Jeff (Chae Won) Lee, Hanwha Vision Europe’s Managing Director, said, “We are so pleased to welcome John as Head of Product and Marketing for Europe."

Jeff's comment

Jeff (Chae Won) Lee adds, "John has decades of experience in delivering impactful projects in the security industry, with impressive product, sales, and marketing knowledge."

He continues, "As Hanwha Vision continues to accelerate across Europe, John will play an important role in ensuring we continue to go above and beyond for our customers.” 

Cost-effective offerings

I am thrilled to join the Hanwha Vision team as Head of Product and Marketing for Europe,” said John Lutz Boorman.

He adds, “The company is highly respected and takes a truly innovative approach to product and marketing, with multi-tier and cost-effective offerings that suit a wide variety of applications and industries. I am excited to continue elevating product and marketing, connecting with our customers to deliver exceptional solutions.” 

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