Novaira Insights, a major market research firm covering physical security, has unveiled its latest report, "World Market for Video Surveillance Hardware and Software – 2025 Edition."
Authored by analysts Josh Woodhouse and Jon Cropley, this extensive research provides a detailed analysis of the current state and future trends of the video surveillance industry.
The research indicates that the global market for video surveillance hardware and software experienced a slight decline of 0.3% in 2024. This performance fell short of previous forecasts, primarily due to a significant decrease of 7.8% in the Chinese market. Conversely, the rest of the world saw a growth of 4.9%.
Global market for video surveillance
The global market for video surveillance equipment was estimated to be worth $25.0 billion in 2024
The global market for video surveillance equipment was estimated to be worth $25.0 billion in 2024.
The Chinese market's downturn is linked to reduced government spending on video surveillance, which had been redirected towards COVID-19 response and economic support during lockdowns in 2022, the government funding and focus on the surveillance industry has not returned to pre-COVID levels.
Novaira Insights has revised down its forecasts compared with previous years for the Chinese market and are pessimistic regarding its ability to return to a high-growth market.
Possibility of consistent revenue growth
Outside of China, revenue growth in 2024 also fell short of earlier forecasts
Outside of China, revenue growth in 2024 also fell short of earlier forecasts.
A key factor was geopolitical developments and elections in several countries—including India, the United States, Mexico, France and Germany—which led to disruption to government project spending and budgetary cycles.
However, long-term prospects for the global market excluding China remain strong, with growth expected to accelerate through the rest of the decade. The report forecasts a compound annual growth rate (CAGR) of 8.1% for the global market excluding China from 2024 to 2029.
Video analytics performance
This growth is driven by robust expansion in emerging markets such as India, Latin America
This growth is driven by robust expansion in emerging markets such as India, Latin America, and the Middle East, along with increased demand for cloud solutions in established markets like North America and Western Europe.
The macro trends identified in the report include the transition to cloud technology and the rise of artificial intelligence (AI) in video surveillance. The USA and Canadian markets are leading the shift towards cloud-based solutions, with significant growth in recurring cloud video management software revenues.
Additionally, AI technologies are enhancing video analytics performance, approaching a majority of new camera shipments to include deep learning powered video analytics capabilities on their embedded chipsets.
AI integration
This plus the renewed drive towards system-wide intelligent automation is propagating AI use across surveillance systems.
Novaira Insights' report provides valuable insights into the market dynamics, including detailed forecasts, market share estimates, and analysis of key trends impacting the industry.
The report is an essential resource for stakeholders looking to navigate the complexities of the video surveillance market.
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