ELATEC USA Inc., a globally renowned developer and manufacturer of innovative RFID products, has announced the appointment of Paul K. Massey as the new Chief Executive Officer of the company.

In this newly created position, Paul Massey will report to the ELATEC Board of Directors member and Managing Director, Stefan Haertel. As Chief Executive Officer (CEO) of ELATEC USA, Massey will focus on the growth and proliferation of ELATEC solutions in the North American and Latin American markets.

Expansion in Americas region

We are fortunate to have someone of Paul Massey’s calibre and experience lead ELATEC USA"

We are fortunate to have someone of Paul Massey’s calibre and experience lead ELATEC USA,” said Stefan Haertel, Managing Director, ELATEC USA Inc., adding “We are in a period of major expansion in the Americas and we need independent regional leadership to successfully implement our strategy and take advantage of the market opportunities ahead.

Stefan adds, “Paul is a visionary with a proven track record of execution. He is a strong communicator who is customer focused with deep leadership capabilities.

Embedded electronics veteran

John Tepley, President of ELATEC USA since its establishment in 2013, will continue in that role reporting to Massey. Massey has more than thirty years of experience in the embedded electronics industry.

He has held senior management positions with global responsibility at major technology companies including Motorola Embedded Computing, Emerson Network Power, Elo Touch Solutions and Ocular LCD. Most recently Paul was Vice President of Global Sales at Universal Air Filter.

Access control and asset protection solutions

I am honoured and excited to lead ELATEC USA,” said Massey, adding “It is a privilege to be part of a global organisation that delivers high-quality products and technology solutions to some of the most pervasive challenges, secure, convenient and easy to implement user authentication, authorisation and access control for buildings, devices and the assets they protect.

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