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| Other elements of the deal include enhanced hospitality and signage in and around STAPLES Center |
AEG, owner and operator of many of the nation’s most iconic venues, announced recently the renewal and expansion of the partnership with Tyco Integrated Security (TycoIS), which will serve as the Official Security Provider to STAPLES Center and L.A. LIVE. Under the new deal brokered by AEG Global Partnerships, TycoIS will experience an expanded presence at STAPLES Center, L.A. LIVE and StubHub Center, and will orchestrate all of the security product procurement and service in the planned security renovation at STAPLES Center.
“We are proud to expand our partnership with AEG to bring our innovative security solutions to STAPLES Center, one of the busiest venues in the world, and L.A. LIVE, downtown Los Angeles’ famed sports and entertainment district,” said Hank Monaco, VP of Marketing, TycoIS. “At TycoIS, we make it a top priority to provide reliable and discreet solutions to enhance the overall sense of safety and security that the public has come to expect at AEG’s live entertainment venues.”
Other elements of the deal include enhanced hospitality and signage in and around STAPLES Center, LED exposure at L.A. LIVE, and several customised promotional videos highlighting the security equipment services within STAPLES Center and L.A. LIVE. TycoIS will also become the Official Partner of StubHub Center, receiving freeway signage on one rotating tri-panel. Prior to the signing of this renewal, TycoIS served as the equipment and service provider at StubHub Center and BBVA Compass Stadium.
“In the years that we’ve worked with TycoIS, we’ve been able to seamlessly increase the level of security at some of our most marquee venues nationwide,” said Nick Baker, senior vice president, AEG Global Partnerships. “We are excited to see the relationship continue to grow and maximise the tremendous business and marketing platforms of these iconic venues to promote the world-class service of TycoIS.”
