As the world faces new threats and challenges at the end of 2015, the security market looks more and more attractive for companies and employees around the world. Digital technology increasingly is replacing a traditional physical security approach, upgrading old-school analogue alarms and CCTV.

Attractive security projects

From AxxonSoft’s point of view, security projects seem very attractive because they normally can bring up to 30% profit for a standard security system installation. IT and networking professionals can install IP-based security systems, and there is a wide variety of cost-effective high-tech products available for every need. 

For employees, the security market offers high salaries and commissions, a stable and predictable income and a growing number of opportunities. The security market in some regions – such as Europe, the Middle East and Africa (EMEA), for example – seemed to be growing even faster by year-end 2015.

The market will continue to grow in 2016, affected by multiple factors, including: 

  • The migration crisis in Europe and new border control regulations in European countries;
  • An increase in security budgets in the European Union (EU), despite a continuous financial crisis;
  • Growth of demand for security products in the Middle East due to the military situation.

Rapid technological development

Rapid technological development of security products also attracts more interest from security system users than ever before. Now a video surveillance system can contribute in new ways, such as:

  • Automating equipment (gates, doors, lifts, etc.) in private houses and office buildings;
  • Taking control over corporate time/attendance discipline;
  • Investigating customer behaviour in the retail environment (heat maps, queue detection, people counting); and
  • Optimising service costs for banks (with ATM operation monitoring).

AxxonSoft is a software developer that combines physical security information management (PSIM), intelligent video analytics, video management software, facial recognition, point of sale (POS) and road traffic monitoring in an enterprise-wide integrated platform.

See the full coverage of 2015/2016 Review and Forecast articles here

Author profile

Yury Akhmetov Business Development Director, AxxonSoft

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